Shield Team Lead, Premier Lacrosse League
The sport of lacrosse has given me opportunities beyond playing. In January 2024, I started working for the Premiere Lacrosse League as the grassroots marketing team lead for the professional lacrosse team the Utah Archers. As the team lead, I develop relationships with the people in the lacrosse and non lacrosse communities to go to events and represent the Archers and the PLL.
With the relationships I develop, my team of interns go to events to help spread our brand awareness. We set up a full activation with branded tents, tables, giveaways and merchandise. There we have conversations to drive data capture.
My team attended over 25 events during the PLL season and we were able to achieve over 2,000 data captures.
